creative
🎨
writer
✍️
brand strategist
🧠
connector
🔗
internet obsessed
🤳
creative 🎨 writer ✍️ brand strategist 🧠 connector 🔗 internet obsessed 🤳
I specialize in taking a nugget of an idea and building it into something bigger: campaigns, product launches, and the kind of content that makes people feel something (and then buy something). I've spent my career at the intersection of brand strategy and creative execution, making sure every touchpoint—paid, organic, email, retail, you name it—is pulling in the same direction.
Currently, I'm doing exactly that as Brand Director at ~Pourri, formerly Poo~Pourri. Yes, the poop spray. Yes, I write a lot of poop jokes.
In my downtime you can find me on TikTok (professionally, obviously) and petting my cat Paisley.
