Experience

CREATIVE & MARKETING DIRECTOR

Poo~Pourri, December 2023 - Present

• Lead integrated content strategy, ensuring cohesive brand communication and execution while maximizing team efficiency and budgets—contributing to the brand’s $100M (and growing) success

• Develop and oversee brand storytelling across all communications—including digital, print, and retail—ensuring a cohesive, compelling, and distinctive brand voice

• Develop strategic creative briefs that define product positioning, audience insights, and marketing strategy while aligning cross-functional teams

• Drove a 200% increase in TikTok views and a 170% YoY follower growth rate by managing an external partner to optimize organic social strategy

• Analyze brand performance metrics to extract insights and continuously refine content and marketing strategy for maximum impact

• Lead team brainstorms and strategic planning to drive disruptive, innovative marketing campaigns that push category boundaries

DIGITAL CREATIVE DIRECTOR

Poo~Pourri, December 2018 - December 2023

• Lead creative strategy for email marketing, engaging an audience of 900K+ subscribers and contributing ~$2M to annual revenue

• Pioneered a creative overhaul of SMS content, driving a 60% YoY revenue increase and leading the company to its first $1M year on the platform

• Produced performance-driven DTC creative assets, overseeing everything from design and creative direction to external partner management

• Concept, write, direct, and develop creative direction for award-winning commercials with more than 13 million YouTube views

• Organized and oversaw photoshoots which includes concepting, sourcing talents, managing external relations, directing and styling day-of

• Managed and mentored a cross-functional team, including an art director, designers, creative operations director, social team, and copywriter

• Directed and managed organic social strategy, launching the brand’s TikTok gaining 73K followers and 1M+ likes in the first 9 months, earning a Streamy Award nomination for "Brand as Creator"

• Led digital content strategy for the company’s 2021 rebrand, leveraging social and digital marketing trends to expand brand awareness and enter new categories

SOCIAL CONTENT DIRECTOR

Poo~Pourri, December 2016 - December 2018

• Spearheaded social media rebrand and strategy shift which included platform audits, hiring team, developing KPIs, creating creative direction and executing content that performs, increasing the brand’s Instagram engagement rate by over 160% in three months

• Managed company blog, The Drop, including planning, writing, optimizing, and distributing across platform

• Developed all content from photography, graphic design, to video

• Tracked performance and reported to executive leadership weekly, monthly, and quarterly

MARKETING & COMMUNICATIONS ASSOCIATE

Guardian Mortgage Company, June 2014 - December 2016

• Managed marketing campaigns for both B2B and B2C

• Designed and distributed email marketing campaigns to several thousand customers and partners

• Designed print and online advertisement featured in various publications including the Addison Magazine and the Dallas Stars season program

• Executed and managed social content for brand and multiple loan officers

MARKETING ASSISTANT

Texas Tech Alumni Association, June 2013 - May 2014

• Designed marketing materials reaching 30,000+ alumni, enhancing brand visibility and engagement.

• Managed social media channels

• Authored blog content highlighting distinguished alumni and events

EDUCATION

TEXAS TECH UNIVERSITY

BA Public Relations May 2014

SKILLS

Design Tools - Figma, Photoshop, Illustrator, Premiere, After Effects, XD

Social Media Tools - Sprout Social, Later Media

AWARDS

Shorty Award 2019

Addy Award 2019

Addy Award 2020

Streamy Nomination 2021