Glitter Collection + Fashion Week Coverage
Poo~Pourri launched our Glitter Collection with a bang at New York Fashion Week, gaining us more than 249M impressions. Even Kendall Jenner got in on the action, posting a story to her 200 million followers of our taxi toppers.
Campaign tactics included high-fashion photography, taxi toppers in New York, billboard in Times Square, and backstage takeovers at multiple fashion shows.
MY CONTRIBUTION
Copywriting for product packaging
Live social coverage of New York Fashion Week
Led organic social content strategy
Creative direction and styling of photography
Creative direction for influencer mailers
NYFW Live Social Coverage
I was able to attend Fashion Week to cover backstage of each show we sponsored as well as our Times Square billboard and taxi toppers.
High-Fashion Product Photography
For photos as *extra* the packaging, we opted for a more fashion-forward model vibe for our Glitter Collection.
