Before the whole world flocked to TikTok in 2020 out of COVID-boredom, Poo~Pourri took advantage of being one of the first brands fumbling around TikTok.

We created content that was a mix of internal employees and our spokesperson (aka Poo Girl). Our TikTok took off and we grew 73k followers and over 1M likes in less than nine months, riding the wave of TikTok newcomers in early 2020.

In 2021, Poo~Pourri’s TikTok was nominated for a Streamy Award for “Brand as Creator” against brands like Barbie, Spongebob, Washington Post and Netflix.

My Contributions:

  • Social lead owning strategy and content planning

  • Filming, editing, and managing platform

 

In 2022 Poo~Pourri dropped their biggest poo yet… the one in the brand name.

As Poo~Pourri expanded out of the bathroom and launched into new categories, I led the content strategy for the company rebrand and how our organic social evolved.

The launch included:

  • Feed facelifts with new imagery and copy

  • Campaign teasers

  • Launch posts on our owned channels as well as our spokesperson and founder

  • Creator collaboration to help us “drop the poo” and offer discounts to their followers

  • Giveaways of new brand categories.

  • Strategic content planning around new innovations and where it fit in brand pillars

@maria.lynn.riceart #ad So excited for the @officialpoopourri rebrand! Link in bio & use my code MARIALYNN15 #pourri #riceart ♬ The Good Part - AJR
@girlbosstown PR 101: Art Of The Name Drop - @~Pourri #pourri #branding ♬ original sound - GirlBossTown
@lindseybakedthis #ad Poo~Pourri is dropping the Poo (literally!) from their name 💩 With new products for your home + shoes + pits, now they go by @pourri ! #pourri ♬ LA LA LAND (Part 1) - Official Sound Studio

In 2021 we decided to shake things up. We had a big vision for Poo~Pourri’s social channels and needed the right team to bring it to life.

I had the pleasure of leading the charge on our social restructure which including auditing platforms, setting KPIs, hiring a badass team, developing content brand guidelines and overhauling the look and feel of our pages.

Through this complete overhaul, I was able to increase our Instagram engagement rate by 160% in only three months.