This is the story of how an April Fool’s Day joke turned into one of our fastest-selling products ever!
It all started in 2017 when we “launched” a new scent, Street Taco. Our audience begged us to actually create the scent and on April Fool’s 2018, we made it happen. Our hyper-realistic smelling Street Taco bottle sold out almost immediately and had our followers begging us to make more.
As part of the campaign, I had a blast working with amazing creatives to bring some fun, social-forward videos to life.
My Contributions:
Creative direction of digital assets including emails, product landing page and social media
Creative direction and styling of photography
Concepting and executing video support
Led organic social content strategy
