Super Bowl Video + Live Event Coverage

For the 2020 Super Bowl we knew we wanted to go big or go home. We had recently launched our 30-foot inflatable poo emoji (read more about that here) and wanted to make a splash before the big game. So we packed it up and headed to Miami.

In addition to our Super Bowl poo emoji experience, we also launched a campaign video about going #2 at a watch party.

My Contributions:

• Creative partner for video

• Live social event coverage at the giant poo emoji and at the game with our spokesperson

• Led organic social content strategy

• Creative direction of photography

• Creative direction of digital assets including emails, landing pages and paid ads